In a seemingly endless sea of talented comedians competing for the attention of festival goers, on-the-ground flyering is a pivotal and unavoidable part of self-promotion at Melbourne Comedy Festival.

Melbourne comedian Lukas Meintjes needed an eye-catching flyer for his festival debut to stand out from fellow artists who typically use their posters and headshots on bright and glossy stock. The show's themes of growing up in Zimbabwe in the midst of economic collapse and hyperinflation inspired the adaptation of a Zimbabwean dollar into key advertising materials.

Printed on newspaper stock to really sell the look made festival goers do a double take without giving away too much content from the show.